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Miley Cyrus Plans 2009 Tour With Paperless Ticketing

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by David J. Prince, N.Y.  |   June 03, 2009 1:54 EDT

Miley Cyrus

Miley Cyrus, riding high on the success of her "Hannah Montana" film and soundtrack, has announced plans for a 45-date North American tour this fall. The tour, which features Metro Station as opening act, kicks off September 14 in Portland, Oregon and wraps up in Miami on December 2.

The tour is the teen star's first since the highly successful "Best of Both Worlds" trek in 2007-2008. That outing grossed $55,245,879 and sold 994,665 tickets to 70 shows reported to Billboard Boxscore. Cyrus was named  Breakthrough Artist at the 2008 Billboard Touring Awards. The tour was also notable for drawing attention to issues in the ticketing business,
as Cyrus’ concerts sold out immediately and tickets were quickly available on secondary ticketing sites, drawing the ire of parents and the scrutiny of public officials as to the number of tickets available to the general public and how the tickets end up on the resale market.

Ticketmaster is using the Cyrus tour to rollout its biggest experiment in paperless ticketing yet in an effort to limit ticket scalping. According to a press release, "All tickets will be sold exclusively through paperless ticket delivery which means fans will not receive a physical concert ticket for their entry into the event." Ticket buyers will be required to bring the credit card used making the purchase and a photo ID to the concert venue in order to gain entry. All groups must enter the concerts together, and ushers will issue "seat locator slips." Information about the paperless ticketing for the tour is available at ticketmaster.com/mileycyrus.

The 3D concert film of the tour, "Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour," opened with $31 million last year, ending up with $65 million to become the biggest concert movie of all time.

This year's tour is presented by Walmart, which is launching a new apparel line with Cyrus and designer Max Azira in August.

An American Express presale runs from June 10-12, with tickets going on sale to the general public beginning Saturday, June 13th at 10:00 AM local.  Ticket prices range from $39.50 – 79.50 plus fees and applicable service charges. Updated tour information is available at mileycyrus.com.

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