Bjork has partnered with a Reykjavik-based venture capital firm on
a fund that will invest in companies that are socially and
environmentally responsible and will help restore Iceland's
battered economy.
The Icelandic artist established the venture fund with Audur
Capital and given her name to it.
BJORK is intended for investors seeking opportunities in new
venture creation and the development of small companies with the
objective of helping the recovery of the Icelandic economy.
The BJORK venture fund will be run by Audur Capital, which has put
down the initial investment of 100 million Iceland kronur
($826,000). It is seeking investors to participate in the fund with
investments to close by March 2009.
"The fund will invest in sustainable businesses that create value
through the country's unique resources, spectacular nature, vibrant
culture and green energy," according to Audur Capital's Web
site.
It also states that Bjork "has become a spokeswoman for innovation,
creative thinking and increased diversity in the Icelandic
economy."
