"She's going to be the only person on that label. We're not signing any other artists -- it's going to be strictly for Dolly Parton," Nozell tells Billboard.com.
So why go independent and in-house? "She's a free agent right now so we decided to go around to the majors to at least see what kind of distribution deals they were bringing in, and didn't see anything I was interested in," says Nozell, who adds that he then proceeded to put a marketing plan together on his own.
"To be honest, we have the finances the major labels have, and I put together a marketing plan that was way more extensive than any major has brought to me," Nozell says.
Distribution is still being finalized, but a deal is in the works with iTunes for digital sales. The first single, "Better Get To Livin'," will impact radio Sept. 24, and Parton will perform it on a "national TV show" a few days later.
Touring will begin in the first quarter of next year. "We're going to definitely do a world tour to support the album, starting in March," Nozell says. "We're going to be doing Europe, Australia, America and Canada."


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