May 29, 2009 1:07 EDT
The right song can help a product shine - but the wrong one can hit an off note Billboard consulted with a six-person panel of experts in advertising and branding to determine our list of the best five songs in commercials - and five that made viewers reach for their remotes.
THE FIVE WORST
5. AARP: "Everybody's Happy Nowadays" - Buzzcocks
When Manchester, England, proto-punks the Buzzcocks let their song be used for a membership drive from the United States' largest senior citizen lobbying group, it finally proved beyond a shadow of a doubt that punk isn't dead. It is, however, exhausted, retired and taking it easy down in Florida, playing shuffleboard in elastic-waistband pants and slip-on shoes. --David J. Prince
| The Panel of Experts John Campanelli, VP of marketing, Sony/ATV Music Publishing Geoff Cottrill, chief marketing officer, Converse Stephanie Diaz-Matos and Sara Matarazzo, executive producers/music supervisors, Search Party Music Mike Tunnicliffe, brands, technology and entertainment entrepreneur, Tuna Music/Filament Entertainment Group Josh Rabinowitz, senior VP/director of music, Grey Group |
THE FIVE WORST
5. AARP: "Everybody's Happy Nowadays" - Buzzcocks
When Manchester, England, proto-punks the Buzzcocks let their song be used for a membership drive from the United States' largest senior citizen lobbying group, it finally proved beyond a shadow of a doubt that punk isn't dead. It is, however, exhausted, retired and taking it easy down in Florida, playing shuffleboard in elastic-waistband pants and slip-on shoes. --David J. Prince
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