Ego Trippin'
SNOOP DOGG
Release Date: March 11
Producer(s): various
Label: Geffen
Snoop Dogg's ninth album is perhaps his most progressive one to date. It not only features a vintage '80s sound complete with old-school synths and vocoders, but also finds D-O-double G pulling triple duty as rapper, singer (!) and one-third of production team QDT. The Shawty Redd-produced "Sensual Seduction" is already a big hit that finds the 36-year-old harmonizing about being "a freak" and "playing in the sheets," while "Cool" reflects on his fame and posh lifestyle, both via a talkbox. But there's a refreshing sincerity to cuts like the nostalgic "Can't Say Goodbye" ("You can't take the hood out the homeboy," he instructs) and an ode to his wife, "All Around the World." Throughout, the focus is on Snoop and not on mic-hogging guests, although Terrance Martin is a welcome presence on "Neva Have 2 Worry."—Mariel Concepcion


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