Steve Rennie

Manager

President of REN Management and Host of Renman Music & Business, a Web show about the music business. In addition to having managed bands such as Incubus, Primal Scream and The The, Rennie was a founding member of ArtistDirect and Senior Vice President and General Manager of Epic Records at Sony Music where he worked with artists like Korn, Rage Against the Machine, Ozzy Osbourne and Celine Dion.

Artist Development: Musicians Are Now in Control (Guest Post)

Artist Development: Musicians Are Now in Control (Guest Post)

There was a concept in the record business for years called artist development. Labels would sign an artist that they loved, then they spent time and effort nurturing that artist. In today's music business, there is no such luxury. So if the labels today aren't going to be the architects of artist development, who is?