For the first month or so of the relentless promotion for "Anchorman 2: The Legend Continues," I was feeling a little wistful about radio's inability to be as funny or creative in its promotional efforts. Then as the Ron Burgundy appearances became more relentless, the reaction changed and various tweets and Facebook postings began reading the promotion as desperate. In that regard, "Anchorman 2" now resembles another one of radio's self-promotion campaigns.
Acoustic pop and alternative crossovers often pile up at top 40 waiting for the one "rock slot" among more traditionally rhythmic and mainstream titles. That's why One Direction's "Story Of My Life" needs five weeks to get to the top 20 and OneRepublic's "Counting Stars" needs six months. So what would top 40 sound like if it played those songs right away? A lot like WKRQ (Q102) Cincinnati. So we take a Fresh Listen.
For years, radio was emphatically not in the business of selling records. Now, major broadcasters have launched various label/artist initiatives and pre-release specials of superstar albums have become a regular part of the landscape. But how can radio sell records at a time when an increasing number of listeners are choosing to stream, not buy? We have some thoughts.
This week, one Ross On Radio listener tweeted that he felt the format was going into a downturn. Another wrote to remark that the format had seemed to miss its once-customary early-decade doldrums. So it seemed like a good time to take a look at the format's health, from ratings to available product. Here's part one.
With radio's renewed emphasis on "live and local" as its franchise in a world of proliferating audio choices comes the tacit suggestion that broadcasters may have to get out of the "continuous music" business, rather than offer a spot load competitive with today's new offerings. That would be a shame, because nobody knows more about playing "continuous music" than radio.