When top 40 program directors and other industry people gave their lists of likely Summer Song of 2013 candidates, "Get Lucky" led "Blurred Lines" by more than 3;1 in mentions. Robin Thicke got almost no first place votes, but by mid-June he was the likely upset winner and by last week, it was statistically impossible for anything else to be the song of summer. So how did the first real upset in recent memory happen?
As the industry mourns KHKS (Kiss 106.1) Dallas morning man Kidd Kraddick, Sean Ross gives a programming appreciation. More than any figure outside programming or music, Kraddick had a major impact on top 40 and its mid-'90s resurgence.
More than ever, top 40 has become "recurrent radio"--between the songs that take forever to become hits and the songs that take forever to leave (and sometimes a song can be both). But is it a vulnerability? For now, the most conservatively programmed top 40 still seems to win. But Ross On Radio looks at a few ways that a rival might take advantage of the current tightness.
In the days before monitored airplay, top 40 stations used to sneak the hit songs they'd missed into their libraries without acknowledging them. A few stations would officially add them to the playlist, most used to just quietly "add them to recurrent." Now, with the gestation period on hit songs being longer, and often well after the consumer buzz, we have to ask if most hits are being added into recurrent.
Minneapolis' long-running Triple-A Cities 97 has bordered on Hot AC before. Over the last year, it's gone further, adding titles from P!nk, Bruno Mars, and even Rihanna and Robin Thicke. So "Ross On Radio" takes a Fresh Listen.
The most publicized music business stories from streaming have been the viral oddities: "Harlem Shake," "Gangnam Style," etc. But now Nielsen BDSRadio has added more streaming information to its reports and there are plenty of stories that involve far more mainstream product. In fact, streaming might create the same sort of stories for Hip-Hop and R&B product that used to come from singles sales.