Rich Bengloff

President of A2IM: American Association of Independent Music 

Why the Grammys Matter To Indies: Guest Post By A2IM's Rich Bengloff

Why the Grammys Matter To Indies: Guest Post By A2IM's Rich Bengloff

When I started with A2IM seven years ago last month I asked what A2IM was doing to support our members’ award efforts, specifically since they were coming up, the GRAMMYs. When surveying A2IM’s independent music label members I frequently heard the same refrain, “we don’t really care about the GRAMMYs.” Having been in the industry for 25 years I found that reaction strange.