The proposed purchase of Arbitron by Nielsen Holdings today took a step closer to realization as the radio ratings company’s shareholders voted to approve the acquisition at its company's special meeting of stockholders.
Radio’s problem is that it doesn’t look very good. It sounds fine but, compared to newer online audio services that give users a visually rich experience, AM/FM radio needs to up its game. The good news is that several potential solutions to radio’s lack of visuals were presented at the Digital Strategies Exchange for Radio 2013, a day-long session today at the National Association of Broadcasters Show in Las Vegas.
Speaking as part of “The Digital Dash,” panel at the National Association of Broadcasters Show in Las Vegas, Shuman says connectivity is here now thanks to the number of cars with AUX jacks that allow consumers to connect smartphones to their vehicle’s entertainment system, “that’s when you can start to bring in lots of content that competes with radio and people are doing just that.”