Mark Frieser

Co-Founder, Disconic, LLC, Everything we do is music

Mathew Knowles Talks Sync, Deals, and Why Gospel Doesn't Get Its Fair Share

Mathew Knowles Talks Sync, Deals, and Why Gospel Doesn't Get Its Fair Share

Mathew Knowles, head of Music World Entertainment and longtime manager of Destiny's Child and others, talked with Billboard.biz about licensing challenges and opportunities the evolving market, and sync’s importance in artist development, marketing, discovery, breaking an artist, branding and revenue-generation.
Devo's Gerald Casale Talks Licensing, 360 Deals and Syncs: 'The System Has to Get Better'

Devo's Gerald Casale Talks Licensing, 360 Deals and Syncs: 'The System Has to Get Better'

Devo's Gerald V. Casale has more experience than most when it comes to the music-rights licensing market. Early in their career, the group saw the opportunity to expand their revenue streams beyond label and publishing deals into merch, sync, endorsements, multimedia and more, taking a businesslike, corporate outlook towards their band and brand -– one that many perceived as tongue-in-cheek, but turns out to have been very prescient.