Marc Schneider

Contributing Editor

Tidal launch

Jay Z's Superstar Tidal Backers Have How Many Twitter Followers?

Jay Z brought along some (very) famous and influential friends for this week's re-launch of Tidal, his high-fidelity music streaming service. The rapper's strategy to reach the most prospective subscribers began with a mysterious viral campaign, which saw artists with a combined 156 Twitter million followers change their avatars blue and declare #TIDALforALL in similar tweets.
Tidal launch

Jay Z's Superstar Tidal Backers Have How Many Twitter Followers?

Jay Z brought along some (very) famous and influential friends for this week's re-launch of Tidal, his high-fidelity music streaming service. The rapper's strategy to reach the most prospective subscribers began with a mysterious viral campaign, which saw artists with a combined 156 Twitter million followers change their avatars blue and declare #TIDALforALL in similar tweets.

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