Marc Schneider

Contributing Editor

Blake Shelton, 2017

Pandora Launches 'Fall Into Country' Marketing Push

Pandora is stepping up its outreach to country music fans with a new "digital country music festival" campaign that will feature concerts, station takeovers and other exclusive content, all as part of an effort to grow what is already the service's second biggest genre audience and, of course, to attract more paid subscribers.
Blake Shelton, 2017

Pandora Launches 'Fall Into Country' Marketing Push

Pandora is stepping up its outreach to country music fans with a new "digital country music festival" campaign that will feature concerts, station takeovers and other exclusive content, all as part of an effort to grow what is already the service's second biggest genre audience and, of course, to attract more paid subscribers.

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