David Taintor

Adweek

MTV, VH1, CMT Partnering with Monster DNA to Promote, Fund Indie Artists on July 4

MTV, VH1, CMT Partnering with Monster DNA to Promote, Fund Indie Artists on July 4

For 12 hours on July 4, MTV, CMT and VH1 are going to be all about music. The networks' owner, Viacom, and the headphones company Monster DNA are teaming up to promote "Music Independence Day," during which indie musicians will be featured on TV and the two companies will match online donations that viewers make to unsigned artists on a Web destination called the Artist Platform.