Blog buzz is a credible and seemingly essential way of building a fan base these days. But at the Thursday CMJ discussion titled “Beyond Blogfamous,” panelists from places like Rolling Stone, Shazam, and WXPN focused on how to turn that initial wave of interest into a successful career that doesn’t sputter and flame out as the blogs move on.
At CMJ’s day three panel “That Cloud is Shaped Like a $,” RightsFlow CEO Patrick Sullivan moderated a discussion with execs from YouTube, The Orchard and Merlin to discuss how the shift towards subscription-based music streaming and third-party storage led by such companies as Apple, Spotify and YouTube, can be monetized by the rest of the industry.
During day 2 of this year's CMJ panels, discussed during "Make It Work and Make It Pay" was the emergence of subscription-based streaming music players, and how they represent a seismic shift in how the music business will make money. The current situation is just the beginning, so as artists sacrifice record sales and diversify their revenue streams, the focus needs to shift to peer-to-peer marketing and new types of label deals.
If you’re an artist starting out and haven't had much label interest, one solution might be to start your own. The "Be Your Own Label" panel at day two of CMJ moderated by eMusic’s Sujan Hong-Raphael dealt with strategies behind founding and operating a DIY record company. Panelists included Darren Gallop of Marcato, Jesse Israel of Cantora Records, Eric Sheinkop of Music Dealers and Fredrik Saroea of Datarock and the Young Aspiring Professionals label.
The first day of panels at CMJ this year included "Making Free Music Pay," during which experts from Reverbnation, Glassnote Records, Safe Xchange, and Nimbit discussed "giving the fans a little taste," to get them to "keep coming back for more."
Bill Armstrong, co-owner of L.A.'s Side One Dummy records (Gogol Bordello, the Gaslight Anthem, Flogging Molly), has just launched TheNewRecord.com a retail, digital music and social hub for indie labels. And with independent label mainstays like SubPop, Epitaph, Anti-, Daptone, Kill Rock Stars, Rhymesayers and others signing on, the site could just catch on.
Brooklyn's own Royal Family Records celebrated its second annual Royal Family Ball showcase in NYC Saturday at Terminal 5, with label stalwarts Soulive and Lettuce headlining and performances by blind acoustic guitarist Raúl Midón and Rahzel, former beatboxer for The Roots. Backstage banter buzzed about upcoming releases and a tribute E.P. to Melvin Sparks and collabs with Dave Matthews, Derek Trucks and John Scofield.