Bill Werde

Billboard Editorial Director

As Billboard's Editorial Director, Bill Werde leads the editorial strategy and vision for the brand, which includes the weekly publication, websites (Billboard.com and Billboard.biz) and other digital content offerings, as well as industry-leading conferences and events.

LADY GAGA: TACKLING TARGET

LADY GAGA: TACKLING TARGET

When Lady Gaga's camp announced that it would be releasing an exclusive edition—complete with remixes and three additional studio cuts—of the upcoming "Born This Way" album at Target, it excited some of her Little Monsters for the wrong reasons.
Lady Gaga 'Born This Way' Cover Story

Lady Gaga 'Born This Way' Cover Story

Lady Gaga is back. She's breaking sales and airplay records. She is the 1,000th No. 1 on the Billboard Hot 100. How does she do it? She was born this way.

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