Andrew Hampp

Billboard Senior Branding Correspondent

Andrew Hampp is Billboard’s senior branding correspondent. Previously, he was a media reporter and L.A. Bureau chief at Advertising Age and has also contributed to Crain’s New York Business, The Columbus Dispatch and The Hollywood Reporter.

A general view of the atmosphere on 6th street in downtown Austin during the South By Southwest Music Festival on March 20, 2015 in Austin, Texas.

SXSW 2017: The Big Brands Are Pulling Back, And Maybe That's a Good Thing

With around 350 sponsored events set for Austin in coming days -- roughly 100 fewer than were scheduled at this time last year -- insiders are citing costs, clutter, changing tastes and the tightening of the Austin real estate market for a shift in brand spending around the 31st installment of the music, tech and film festival, which kicks off Friday (March 10).
A general view of the atmosphere on 6th street in downtown Austin during the South By Southwest Music Festival on March 20, 2015 in Austin, Texas.

SXSW 2017: The Big Brands Are Pulling Back, And Maybe That's a Good Thing

With around 350 sponsored events set for Austin in coming days -- roughly 100 fewer than were scheduled at this time last year -- insiders are citing costs, clutter, changing tastes and the tightening of the Austin real estate market for a shift in brand spending around the 31st installment of the music, tech and film festival, which kicks off Friday (March 10).

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