Taste profiles, most often used to serve up recommendations and connect listeners to other users with like-minded tastes, has the potential to serve another purpose -- predicting which new customers will become high-value ones.
Music hack-a-thons, a fairly common occurrence thanks to a proliferation of application programming interfaces, is taking on a twist this week at the Outside Lands music festival in San Francisco -- allowing the hackers to sound out their digital creations with a live crowd.
The band, currently on tour, is deploying a dizzying array of digital tools to reach their fans, from augmented reality to QR codes pasted on the backs of T-shirts. The latest addition to the band's marketing toolbox is geofencing, the ability to sense where concert-goers are within the venue.
Beats Music, while still under wraps, has been methodically building up its curation team over the past year, hiring a team of genre experts and programmers that give clues to how the music service plans to differentiate itself from the pack when it launches later this year.
Beats Music, while still under wraps, has been methodically building up its curation team during the past year, hiring genre experts and programmers, and giving clues to how the service plans to differentiate itself from the pack.
BandPage on Thursday announced deals to integrate its database of more than half a million artists with VEVO's video website and Microsoft Corp.'s Xbox Music service. The agreement is part of a trend among digital music services trying to prove that they want to help musicians in more ways than just paying royalties for streaming artists' content.