The band, currently on tour, is deploying a dizzying array of digital tools to reach their fans, from augmented reality to QR codes pasted on the backs of T-shirts. The latest addition to the band's marketing toolbox is geofencing, the ability to sense where concert-goers are within the venue.
Beats Music, while still under wraps, has been methodically building up its curation team over the past year, hiring a team of genre experts and programmers that give clues to how the music service plans to differentiate itself from the pack when it launches later this year.
Beats Music, while still under wraps, has been methodically building up its curation team during the past year, hiring genre experts and programmers, and giving clues to how the service plans to differentiate itself from the pack.
BandPage on Thursday announced deals to integrate its database of more than half a million artists with VEVO's video website and Microsoft Corp.'s Xbox Music service. The agreement is part of a trend among digital music services trying to prove that they want to help musicians in more ways than just paying royalties for streaming artists' content.
There is a fight, and at stake is millions of dollars -- Pandora paid 60.6% of revenue, or $258.7 million of the $427.15 million it generated for the year ended March 31, 2013, to music rights holders. And if analysts are correct that Pandora could double its audience of 70 million in the next two years, we could be talking about much more-up to $2 billion, if Pandora could match the monetization rate of terrestrial radio.
In the race to win mainstream adoption, Google is exploring a bundling deal for its Google Play music streaming service with Verizon, according to executives with knowledge of the discussions. A deal could help put the tech company's music offering on equal footing with Muve and Beats which look bound for a bundling agreement with AT&T.