The entertainment world's fear and loathing of BitTorrent has, lately, started to give way to a more pragmatic attitude -- something along the lines of, "If you can't beat them, at least learn how to leverage them." The shift from pariah to potential partner comes as the result of BitTorrent's efforts to reach out to media companies and deliver tangible data results -- email addresses, awareness, traffic and, eventually, sales.
Robin Thicke's lawsuit against the Marvin Gaye family and Bridgeport Music made waves when it was filed Aug. 15, not just because of its almost apologetic tone toward the family, but also because it was a novel legal tactic that's likely to be repeated in future copyright battles.
The music industry may be headed for a replay of the tussle it had with YouTube years ago. But this time, the battle could be with Facebook and Twitter over new video-sharing formats that emphasize extreme brevity.
In a bid to expand its reach across multiple platforms, Maker Studios has signed an agreement to purchase Blip, a producer and distributor of original Web videos, according to sources close to the deal.