As revenue streams for the music business continue to diversify and splinter in various directions, distributors and labels large and small have had to adapt, restructuring their organizations to take advantage of burgeoning opportunities on platforms like YouTube and Facebook.
The Orchard, a company that started 16 years ago as an independent record distribution shop on Orchard Street in New York, announced on Oct. 10 it has formed a YouTube multi-channel network, or MCN, with more than 1,000 channels that together accounted for more than 50 billion lifetime views.
Splice, a new service that lets musicians collaborate with songwriting and recording, has raised $2.75 million from a host of high profile investors, including Union Square Ventures, True Ventures, Lerer Ventures, SV Angel, First Round Capital, Code Advisors, David Tisch, Rob Wiesenthal and Seth Goldstein.
This week's Digital Notes column is dedicated to the pursuit of knowledge in academia. Berklee School of Music recently began taking applications for its first online degree program in music business and music production. UCLA next week launches a series on the future of media with a session on digital music distribution. And CreativeLIVE expands into music education.
At 26, Lindsey Stirling is already a seasoned YouTube veteran -- a Los Angeles-based artist who has blazed a career path through the platform, garnering more than 3 million subscribers whose views generate enough steady advertising revenue to pay her bills. That was then. Today, Stirling and YouTube have found themselves at the threshold of a new age.