The Recording Academy rocks their fifth annual social media summit on Wednesday. We speak with the Academy's Chief Marketing Officer, Evan Greene, about the group's longterm social media strategy and how it has evolved over the years.
David Hyman, the former chief executive of MOG, announced he has joined a stealth music start-up in San Francisco called Chosen.fm as its CEO. Hyman, a former marketing executive at MTV Networks, has a track record heading up music start-ups, starting with Gracenote, where he was president and CEO from 2000 to 2004. In 2005, he founded MOG, an on-demand music streaming service that he sold to Beats in 2012 for somewhere between $10 million and $15 million.
Beats Music, which has been slowly cranking up its marketing machine over the past two weeks, became the latest on-demand music service to hit the market when it launched early Tuesday morning. Beats Music is only the latest company to launch in the music streaming market which the industry is hoping can make up for the decreased revenues from downloads and CD sales.
After months of build-up and anticipation, the Beats Music streaming service has officially announced its release for January 21. Billboard obtained a beta version of the music streaming service. Here then is a step-by-step walk through of how it works.
Bandsintown, a concert listing app used by 40 million unique viewers a month, is integrating Sony's Music Unlimited subscription service into its apps. The deal gives Bandsintown users the ability to preview music by artists whose concerts are listed in the app, while Sony gets a chance to sign up subscribers once a 30-day free trial of its on-demand streaming music service runs out.