Alex Pham

contributing editor

contributing editor

YouTube Launches Paid Subscription Channels

YouTube Launches Paid Subscription Channels

YouTube on Thursday unveiled its subscription model, allowing channels to charge monthly fees to viewers who want to access their videos. The move represents a significant departure from the free, ad-supported model that has thus far propelled YouTube's phenomenal growth from a little known Silicon Valley startup in 2005 to an online video powerhouse with more than 1 billion active monthly viewers.
Who Will Pay For YouTube Videos? Alchemy Networks Has One Answer

Who Will Pay For YouTube Videos? Alchemy Networks Has One Answer

Who will pay the monthly subscription fee to access a YouTube channel? Peter Griffith, Chief Executive of Alchemy Networks, believes he has one good answer to that question: afficionados of rap battles, an urban art form dating back to the 1970s in the Bronx that has quietly - and profitably - seen a Renaissance in the digital era.
Exclusive: On-Demand Streams Now Count Toward RIAA Gold & Platinum

Exclusive: On-Demand Streams Now Count Toward RIAA Gold & Platinum

In an uncommon move to tinker with the formula used to certify Gold and Platinum awards, the Recording Industry Association of America today announced it has started to incorporate on-demand streams towards its calculations for certifying its awards. The change is recognition of how mportant digital distribution has become and how technology has altered how music is accessed.
Slacker Redesign Helped Drive 100K New Subscribers

Slacker Redesign Helped Drive 100K New Subscribers

The San Diego digital music company said it grew its paying subscriber base between 10% and 20% as a result of redesigning its service to be more approachable to casual listeners.
The Connected Car: Can It Drive the Industry Forward?

The Connected Car: Can It Drive the Industry Forward?

The connected car experience, while a highly promising scenario for the music business, still faces many obstacles on the road to becoming a mainstream reality. Experts at NARM's Music Biz conference detailed the many road blocks and speed bumps ahead.
Music Executives Tackle Metadata's 'Toothbrush Syndrome' at Music Biz 2013

Music Executives Tackle Metadata's 'Toothbrush Syndrome' at Music Biz 2013

Metadata is not one of those sexy topics you bring up at a cocktail party -- unless, perhaps, it’s directly tied to your livelihood and how much money you stand to earn. Bottom line: “If [the data’s] no good, people don’t get paid,” said Jonathan Bender, chief operating officer of SoundExchange.
YouTube Subscription's Split with Content Creators Likely to be Less than 30%

YouTube Subscription's Split with Content Creators Likely to be Less than 30%

Content creators will likely receive less than 30% of any subscription dollars flowing to YouTube via a subscription plan that the Silicon Valley company will launch in the coming weeks, according to an executive familiar with the product. YouTube last year announced it would develop a subscription model for a tier of premium channels.

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