Philiana Ng

MTV VMAs Ratings Skyrocket 66 Percent

MTV VMAs Ratings Skyrocket 66 Percent

With a star-studded lineup, an anticipated reunion and excessive promotion, the MTV Video Music Awards proved to be king in the ratings.
MTV VMAs Average 10.1 Million Viewers, Up 66 Percent

MTV VMAs Average 10.1 Million Viewers, Up 66 Percent

The two-and-a-half hour telecast, back in primetime on Sunday night, averaged 10.1 total million viewers — a huge 66 percent boost from last year's mediocre Thursday run that drew only 6.1 million, a more than 50 percent drop from 2011's record-breaking audience.

Pages