Similar to last year, 54,000 people who participate in social action will be entered into a lottery to win free tickets and about 6,000 VIP tickets will be sold through Ticketmaster, with net proceeds going to charity.
Elliott Smith never turned down an invitation to play a benefit show. About a year before his death in 2003, Smith was the main attraction at a fund-raiser at the Echo in Los Angeles to help pay for the medical bills of the club's booker, Jennifer Tefft.
Earlier this year, when Pencils of Promise was looking for a marketing partner to help spread the word about its annual Justin Bieber-supported Schools 4 All fund-raising campaign, the international education organization turned to the nonprofit Pvblic Foundation, which specializes in donating millions of dollars’ worth of unused advertising spots to charities. The results were impressive.