Mitchell Peters

Correspondent

Mitchell Peters has worked in Billboard's Los Angeles office since 2006. He writes for Billboard Magazine, Billboard.biz and Billboard.com, and serves as the West Coast editor for Billboard.biz.

Live Nation, Costco Team For Shed Ticket Sales

Live Nation, Costco Team For Shed Ticket Sales

Live Nation has teamed with Costco Wholesale to sell tickets for the 2008 amphitheater season. The deal marks the first time the Los Angeles-based promoter has sold concert tickets through a national retail chain.
Ticketmaster Launches Affiliate Program

Ticketmaster Launches Affiliate Program

Ticketmaster has launched a new program that allows users in the United States to earn commissions from tickets sold through Ticketmaster.com.
Brooks To Play SoCal Wildfire Benefit

Brooks To Play SoCal Wildfire Benefit

Garth Brooks will play a benefit concert at the Staples Center in Los Angeles on Jan. 26 to raise money for victims of the recent wildfires in Southern California.
Touring Panel Spotlights Best Promotion Strategies

Touring Panel Spotlights Best Promotion Strategies

Raising awareness for concerts and music-related events among fans is an ongoing challenge for those in the music business. A discussion about how to best reach concertgoers was the topic of yesterday's (Nov. 15) "You Oughta Know" panel at the Billboard Touring Conference in New York.
Fogel Gives First-Ever Public Q&A

Fogel Gives First-Ever Public Q&A

In his first-ever public interview, Arthur Fogel, chairman of global music for Live Nation and president of TNA International, discussed the recent Madonna 360-degree deal under Live Nation's new Artist Nation division.
Sponsorships Take Center Stage At Touring Confab

Sponsorships Take Center Stage At Touring Confab

Sponsorship deals have become an increasingly important revenue source for touring artists, a group of panelists agreed today at the Billboard Touring Conference at the Roosevelt Hotel in New York.
Ticketing The Hot Topic At Touring Confab

Ticketing The Hot Topic At Touring Confab

If there was one thing made certain during the opening day (Nov. 14) of the annual Billboard Touring Conference, it was that "the secondary market is here, and it's not going anywhere," said Chuck Lavallee, head of business development at StubHub.

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