Mitchell Peters

Correspondent

Mitchell Peters has worked in Billboard's Los Angeles office since 2006. He writes for Billboard Magazine, Billboard.biz and Billboard.com, and serves as the West Coast editor for Billboard.biz.

Nonprofit Pvblic Helps Justin Bieber-supported Charity Raise $400K, Working with Alicia Keys, Ne-Yo

Nonprofit Pvblic Helps Justin Bieber-supported Charity Raise $400K, Working with Alicia Keys, Ne-Yo

Earlier this year, when Pencils of Promise was looking for a marketing partner to help spread the word about its annual Justin Bieber-supported Schools 4 All fund-raising campaign, the international education organization turned to the nonprofit Pvblic Foundation, which specializes in donating millions of dollars’ worth of unused advertising spots to charities. The results were impressive.

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