Australian pop singer Cody Simpson enters the Social 50 chart for the first time thanks to the premier of the video for his ballad “On My Mind," while Mash-up artist Gregg Gillis, a.k.a Girl Talk, took over Myspace in what they call a “Hijack”—curating site content as he saw fit. This huge promotion gained him 183,152 friends, enough to catapult him—simultaneously—18-3 on Uncharted and re-enter Social 50 at No. 33.
Traditional media wants to embrace streaming content. But for Spotify and Hulu, two leaders in on-demand music and TV, popularity with consumers often equals infamy with the media executives who rely on albums and primetime ads to make money. Can Spotify and Hulu move forward without killing the businesses that support them?