Jennifer Lopez leaps into the top 30 of Billboard's Social 50 chart, climbing 38-29, thanks to buzz generated by her TV commercial with Fiat, a new music video, and a red-hot performance at the iHeartRadio Music Festival. During ESPN's "Monday Night Football" telecast on Sept. 12, a 30-second ad ran, which featured scenes from her video for the single "Papi," which then debuted on YouTube on Sept. 19.
Queen rocks Billboard's Social 50 chart, debuting at No. 15 on the tally, following buzz generated by what would have been Freddie Mercury's 65th birthday on Sept. 5 (and an awesome Google Doodle video you can watch here). Elsewhere, Taylor Swift ascends thanks to her YouTube Presents appearance and a Facebook fragrance promotion and a YouTube super group gets 1.4 million views.
As the long-heralded shift from owning music to accessing it takes place, we’re also gradually moving from collecting music to capturing it. Welcome to “Capture Culture”: Where music is not just bought from a store and collected in our home, but captured from our environment through mobile apps and instantly stored in the cloud. A number of apps are leading the way.
Red Hot Chili Peppers hit the top 10 of Billboard's Social 50 chart thanks to buzz generated by a free iTunes stream of its new album "I'm With You" and pre-release hype of the set, which was released Aug. 30. Elsewhere Tyler Ward and Karmin leap into the top 20, DeStorm is on the rise and Taylor swifts nose dives.