The first ever Billboard Latin Music Conference Music Marketing Awards were announced Tuesday and were given to several groups for their contributions in four areas including Online/Social, Print, Tour and TV. Awards went to Don Omar, Universal, Cardenas Marketing Network and Alma DDB.
The Billboard Latin Music Conference opened Tuesday with several panels that took a long look at the state of the industry in today’s tough economic times. But even when discussing the challenges of a changing industry, music insiders were optimistic about label strategies, touring opportunities and the future of Latin music.
Needless to say, the web has been essential for music artists as a way to evolve and create business ventures, and Don Omar and others talked about the topic in the “My Big Vast Social Network” panel at the Billboard Latin Music conference Tuesday.
More than a dozen music artists, including Sheenah, Aiko and Chapin -- kicked off the pre-Billboard Latin Music Conference with the poolside artist showcase, “Mas y Mas Música,” at the Eden Roc Renaissance in Miami Beach.
Brimming with projects throughout the eligibility year that put them on top of their game, the four major labels have a substantial presence among the finalists for the Billboard Latin Music Awards. But the independents, too, hold their own with hits that give them a share of nods for this year's awards.