Will Google become music's next Apple or its next Napster? A panel on global licensing, often buried deep into technical and legal issues, showed that some stakeholders have misgivings about dealing with the company.
Alan Goodstadt, partner at Redwood Capital, told a Digital Hollywood audience that music streaming services suffer from a lack of awareness. As a result, he noted, Apple will be first to the mass market should they decide to move into streaming.
A panel filled with comedy legends showed how online video is changing the way products are developed and marketed. It's cheap, traditional gatekeepers don't limit it, and it can lead to film and television deals.
One noted rock band is at the heart of a new type of brand-funded content. OK Go, the band behind numerous online viral video successes, is using its online notoriety to work with global electronics company Samsung.