Gabriella Landman

Artists, Music Execs AT SXSW Discuss How Crowdfunding Helps Sustain Artist Careers

Artists, Music Execs AT SXSW Discuss How Crowdfunding Helps Sustain Artist Careers

Successful companies utilizing it are Kickstarter and Rockethub, whose co-founder Brian Meece moderated a panel at South by Southwest on Wednesday. Artists post a page suggesting a project they need funding to complete, and if fans donate for a project that gets fully funded, those fans are rewarded with CDs, merch or concert tickets depending on the amount contributed. Essentially, fans invest in musicians’ projects.

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