There’s no question that Enrique Iglesias ruled the 2011 Billboard Latin Music Awards. Not just because he opened with a romantic, soft and laser-lit performance of not one but two songs and then went on to win nine awards, including the top honor Artist of the Year and Latin Pop Album by a soloist -- but because he clearly had fun and entertained the audience as only he can.
Gloria Trevi showered the audience with memorable quotes during her Q&A at the Billboard Latin Music Conference, talking about her music, her alter-egos, her prison sentence, domestic violence and her gay audience – peppering her comments with her unmistakable laugh. She even sang a couple of songs.
Last month, Alex Moncada was a struggling songwriter and musician cutting hair at a barbershop in Alexandria, Virginia, to pay the bills. On Wednesday, he was the winner of Western Union's "Love in Any Language" contest, being introduced to the music industry at the Billboard Latin Music Conference by none other than Daddy Yankee.
The Billboard Latin Music Conference ended a day of serious business with a big pachanga fiesta in the back courtyard of the Eden Roc Rennaissance Hotel. Don Tetto, Mia Mont, D'Manti, Aaron Nichols, Los Aviadores and others performed.
From Eminem’s Chrysler commercial to State Farm’s discovery of Los Felinos de la Noche, the shift in the music industry caused by declining record sales has opened new opportunities for branding relationships between corporate sponsors and artists. This topic was deeply explored at Billboard's Latin Music Conference on Tuesday; “My job is to make sure there is the right fit" between artist and brand, one exec said.