Brandweek

Mariah Carey's 'Memoirs' Album Delayed Again

Mariah's 'Memoirs' CD To Include Mini-Magazine With Ads

As music sales continue to drop like they're not so hot, Island Def Jam Music Group is integrating lifestyle ads for Elizabeth Arden, Angel Champagne and other brands into the CD booklet for Mariah Carey's "Memoirs of an Imperfect Angel."
McDonald's Grooves To Kidz Bop

McDonald's Grooves To Kidz Bop

McDonald's will do its first music-CD-based Happy Meal promotion starting today in a global partnership with children's entertainment brand Kidz Bop.
Dasani Taps TLC Singer Chilli

Dasani Taps TLC Singer Chilli

Chilli once advised "don't go chasing waterfalls" as part of the Grammy award- winning group TLC. Today she is singing the praises of Coca-Cola's Dasani and Dasani Essence water brands.
Honda Partners With Telemundo For Sweeps

Honda Partners With Telemundo For Sweeps

Telemundo is teaming up with Honda for a sweepstakes promotion for the latter’s 2009 Civic dangling the chance to go behind the scenes of its show Descontrol for a live performance by reggaeton duo Alexis y Fido in Miami.
Pandora To Run Audio Ads

Pandora To Run Audio Ads

Pandora, the online music service that creates "radio stations" based on consumers' musical preferences, is adding something else to the mix: commercials.
J&R Music Rolls Out First TV Campaign

J&R Music Rolls Out First TV Campaign

J&R Music and Computer World has launched its first TV campaign, touting the fact that it has been doing business "Since 1971" in five spots employing humorous vignettes that take place in the store.
Brands Jump on Summer Tours

Brands Jump on Summer Tours

While media segments like newspapers and network TV post declines, music tour sponsorships have grown 75% since 2003 and will hit $1.04 billion this year, per IEG, a Chicago-based company that tracks sponsorship dollars.

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