Brandweek

Survey: Consumers Prefer Socially Responsible Brands

Survey: Consumers Prefer Socially Responsible Brands

According to a new survey by firms Landor Associates, Penn Schoen Berland and Burson-Marsteller, transparency and corporate responsibility have become far more important to consumers in a tough economy.
Why A Music Strategy Matters To Brands

Why A Music Strategy Matters To Brands

If brands and their creative agencies agree, in full or in part, about the breadth of the cultural influence and the social value of music, they need to make a long-term commitment to developing a "music strategy," according to Steve Yanovsky, music and emerging media strategy consultant at Mindshare.
7-Eleven, Whole Foods Come Together for Fab 4

7-Eleven, Whole Foods Come Together for Fab 4

The Beatles will get a little help from new corporate friends on Sept. 9 when EMI Music embarks on the global launch of its digitally remastered Beatles catalog on CD to coincide with the release of videogame The Beatles: Rock Band.

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