Brandweek

Google to Power Search, Display Ads on MySpace

Google to Power Search, Display Ads on MySpace

The two companies are once again working together—and this time Google is powering both search and display ads on MySpace. Though diminished, MySpace’s reach and traffic volume should provide a boost to both the Google Display Network and DoubleClick Ad Exchange, while providing MySpace with better yield.
Retailers Strike Deals With 'Glee'

Retailers Strike Deals With 'Glee'

Claire's retail chain, a haven for trendy high school girls, plans to roll out an exclusive line of jewelry, accessories and other merchandise based on "Glee," the hit Fox musical dramedy, along with pop-up shops in three major cities and mall-based karaoke contests and viewing parties.
Coupons Drive Sales On Social Media

Coupons Drive Sales On Social Media

The brands that have enjoyed the most success using social media to drive consumers toward purchases follow one of two paths.
Poll: Hispanics Optimistic On Economy

Poll: Hispanics Optimistic On Economy

A new report from Ipsos and Telemundo finds that four out of five Hispanics "feel that the economy has stabilized or that it has already started to improve."

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