Arielle Castillo

Latin Radio Programmers Trying to Make PPM Its BFF

Latin Radio Programmers Trying to Make PPM Its BFF

Ever since Arbitron introduced its new Portable People Meter, or PPM, system of ratings in 2007, radio programmers have struggled to make sense of the new data. At the conference's closing event on Wednesday, "Make PPM Your BFF," it was clear they’re still feeling the pinch.

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