The end of the first day of the Billboard Latin Music Conference closed out the afternoon's focus on marketing, and the message was clear: artists need brands these days as much as brands need the artists.
The afternoon theme at the Billboard Latin Music Conference Tuesday was "The Marketing Exchange," and fittingly, it started with a live Q&A with Don Omar. He talked about his label, his business, how he engages his audience and much more. "We're not just singers any more," he said. "We've now become businesspeople as well."
The 2012 Billboard Latin Music Conference kicked off this morning with a roundtable Leaders Panel that painted a cautiously optimistic picture for the state of the industry, featuring Nacional Records' Tomas Cookman, Cardenas Marketing Network's Henry Cardenas, UMLE's Victor Gonzalez, AEG Live/Goldenvoice's Rebeca Leon, and Sony Music Latin's Nir Seroussi.
Mexican rock titans Maná took the stage at the Billboard Latin Music Conference Wednesday for a Q&A and talked about everything from reggaeton to immigration reform and the band's long-lasting success.
Marc Anthony, Gloria Estefan, Pitbull, Luis Fonsi, Prince Royce, Alexis y Fido and D'Element were just a few of the stars who walked the red carpet before the Billboard Latin Music Awards in Miami Thursday night.