Arielle Castillo

Billboard Latin Music Conference: Pepsi Continues Its Journey with Latin Artists via 'Vive Hoy' and 3Ball MTY

Billboard Latin Music Conference: Pepsi Continues Its Journey with Latin Artists via 'Vive Hoy' and 3Ball MTY

While plenty of major brands are rushing to scoop up Latin artists for partnerships as that market segment explodes, Pepsi boasts a long history of doing so already. The soda giant enjoyed center stage late Tuesday afternoon at the Billboard Latin Music Conference in a panel dubbed "Vive Hoy Con Pepsi: Pepsi's Journey Through Latin Culture."
Billboard Latin Music Conference Panel: How, and Why, Muve's Moves Have Made It No. 1

Billboard Latin Music Conference Panel: How, and Why, Muve's Moves Have Made It No. 1

Trendy music streaming services like Spotify, Rhapsody, and Rdio get frequent press, but they only serve a small segment of the music-loving public -- according to the founder of one upstart digital streaming service. Jeffrey Toig, the SVP of Muve, spoke yesterday at the Billboard Latin Music Conference alongside Skander Goucha, SVP Digital for UMLE, in a panel titled "Case Study: The Cricket/Muve Solution."
Backbeat at Billboard Latin Music Conference: Mas y Mas Música Showcase Highlights Burgeoning Crossover Hopefuls

Backbeat at Billboard Latin Music Conference: Mas y Mas Música Showcase Highlights Burgeoning Crossover Hopefuls

At the Billboard Latin Music Conference's Mas y Mas Música Showcase yesterday evening, hopeful performers aimed clearly for the top of the Latin Pop Songs charts -- or even the Hot 100. Held on the third-floor ballroom of the J.W. Marriott Marquis hotel in downtown Miami, the showcase featured a handful of artists whose sounds boasted roots in Latin styles but possibly seemed poised for crossover.

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