CNET editor Greg Sandoval told Twitter earlier today that he's quitting the venerable tech news site over parent company CBS's apparent demand that the publication drop Dish Network's ad-skipping Hopper feature from consideration for its "Best of CES" awards.
When 71,000 people want to exile you to one of the most remote places imaginable, there's not much you can do but grin and bear it. That's what Pitbull seems to be doing after a Facebook promotion designed to send the rapper to the most-liked Walmart on Facebook was hijacked and used for an #ExilePitbull campaign. The rapper is taking the prank in stride even inviting the pranksters to join him in Alaska.
Budweiser has released a vinyl single that's quite a bit cooler than your average 7-inch. To promote its partnership in Brazil with Black Eyed Peas frontman Will.i.am, the Anheuser-Busch InBev brand pressed his new song "Great Times" into a vinyl magazine advertisement playable on any turntable.
While musicians and brands have long had a symbiotic relationship, the use of indie groups in advertising is fast on the rise. Call it a marriage of convenience. Marketers in search of millennial currency, their growing need for digital content and a music industry still in chaos have helped create a scenario in which two once polar opposites are now happily attracted.