Nino Bless

Born and raised in Brooklyn, Nino Bless found himself interested in music because of his family's involvement in the salsa scene as studio and live performers. Bless eventually learned to play the piano, but was bit harder by the hip-hop bug as he came into his teen years. He thought the best way to get into the rap industry was through marketing and promotions, and so he founded the marketing company Milestone Media. Responsible for promoting rap artists both mainstream and underground, such as Chamillionaire and Immortal Technique, the Puerto Rican MC gradually moved in the direction of ghostwriting, and then, finally, penning witty rhymes for himself. With the encouragement of one of his promotion clients, Kool G Rap, Bless embarked on his solo career in the late 2000s and almost immediately made noise in the New York scene in 2008 with the heavy-hitting, street bangers "4 in the Clip" and "3rd Degree"; the former sported guest spots from Joell Ortiz, Styles P, and Kool G Rap, while the latter featured Saigon, Scram Jones (who also produced it), and Crooked I. The anticipation for his first mixtape, Untold Scriptures (2008), virtually reached the heights of a major-label debut, though his buzz was mainly contained in New York at the time. ~ Cyril Cordor, All Music Guide