Erick "More" Morillo

Within the course of only a few years, Erick Morillo used his world-renown DJ status to propel his own record label, Subliminal, to international prominence. Yet long before Subliminal became one of the most equitable brand names in house music, Morillo had experienced international success. He first tasted fame in 1993 with the chart-topping dancefloor sensation "I Like to Move It" for Strictly Rhythm. At this point in time, Morillo led the Latin house group Reel 2 Real, which recorded several other hits, though none as international in scope as "I Like to Move It." Following the demise of Reel 2 Real, Morillo began focusing his efforts on DJing. He started the Subliminal label in the late '90s and progressively became known as one of New York's top house DJs, not just locally but around the world, particularly London. By the end of the '90s, he held international residencies and operated one of the world's most successful house labels. In subsequent years, he maintained his lofty status as a DJ, and also his label's status, with several volumes in the Subliminal Sessions series and yet more residencies. Though born in the United States, Morillo spent most of his pre-teen years in Colombia, where he lived with his family and grew accustomed to salsa and merengue music. He moved back to the States at age 11 and lived with his mother in New Yok. Following high school graduation, he studied at Manhattan's Center for Media Arts and began DJing at local clubs. Building upon the studio skills he learned at the Center for Media Arts, Morillo began producing reggae music and collaborated with reggae/rap artist el General on the song "Muevelo" in 1991. The song became a surprise hit and Morillo continued working as a producer. His next big song came in 1993, when New York's...