So named because they hailed from Hull, England, the Hullaballoos were arguably the most exploitative act of the first wave of the British Invasion. With their wig-like helmets of bleach-blond hair that vied with the Pretty Things and the Stones in length, they had an immediately striking visual presence. Musically it was another matter, for the Hullaballoos were actually not even stars in their homeland, but packaged for U.S. consumption by Hugo Peretti and Luigi Creatore, notorious vice presidents and A&R directors of Roulette Records. Most of their music was written by hack Brill Building songwriters, who were apparently intent on making the band sound as much like Buddy Holly as possible. Indeed, one of their small U.S. hits was a cover of Holly's "I'm Gonna Love You Too" (the other, "Did You Ever," was Holly-esque down to the hiccuping vocal). New York hacks may have devised their Buddy Holly-cum-Merseybeat sound -- dominated by driving simple guitar chords and drums -- in a superficial manner, but it's catchy and considerably forceful. The Hullaballoos faded almost immediately after a tiny splash in 1965, but that was probably built into the plan from the beginning. ~ Richie Unterberger, Rovi