By the mid-'70s, the new band included additional members Greg Hawkes (keyboards/synths), Elliot Easton (guitar), and former Modern Lovers member Dave Robinson (drums). Shortly after, the quintet changed its name to the Cars (with Ocasek becoming the undisputed leader -- penning all of their tunes), resulting in a more streamlined sound and look, which fit in perfectly with the burgeoning new wave movement. Signed to Elektra, the group rocketed to stardom on the strength of their classic, mega-selling self-titled debut in 1978, and with further releases such as 1979's Candy-O, 1980's Panorama, and 1981's Shake It Up, the band became one of the top rock bands in the U.S. It was also during this time that Ocasek began to branch out artistically by producing for Suicide, Bad Brains, Romeo Void, and Iggy Pop, and issuing his 1982 solo debut Beatitude.
With the advent of MTV, the way a band looked proved almost just as important as the music, and the Cars seemed to be custom-made for the new channel as their 1984 release Heartbeat City became one of the year's biggest rock records, spawning several Top Ten singles and heavily rotated and stylish videos. Ocasek found himself in the tabloids around this time when he began dating, and eventually marrying, fashion model Paulina Porizkova (who had appeared in the video for the Cars' hit ballad "Drive"). 1986 saw Ocasek release his second solo effort, This Side of Paradise, before returning to the Cars for what would be their final album, 1987's mildly received Door to Door, before splitting up a year later.
Not much was heard from Ocasek immediately after the Cars' split, but he eventually resurfaced in 1990 with Fireball Zone. He subsequently released other solo works throughout the decade, including 1993's Quick Change World and Negative Theater, 1996's Getchertikitz (a collaboration with Suicide's Alan Vega), and 1997's Billy Corgan-produced Troublizing (for which he supported with a very brief tour, his first since leaving the Cars). Beginning in the mid-'90s, Ocasek began producing again for acts such as Bad Religion, Black 47, Johnny Bravo, D Generation, Guided By Voices, Hole, Possum Dixon, Martin Rev, Jonathan Richman, and both of Weezer's hit self-titled releases in 1994 and 2001. In 2005 the Sanctuary distribution family gave him his own label, Inverse, to develop new acts and released the first new Ocasek album in eight years, Nexterday. ~ Greg Prato, Rovi