1. LL Cool J Brings The 'Luv' On '10'

    September 30, 2002 12:00 AM EDT Excerpted from the magazine for Billboard.com. Ask rapper LL Cool J the secret of longevity in a genre peppered with short-term careers, and he laughs. "I don't know," he says. "If I had the secret, I'd sell it for $50 million. Wait, why sell myself short? I'd…