After the release of 1994's The Ringmaster, ICP began to get a bit of attention as a possible follower of cartoon metal bands like GWAR and Green Jelly. Jive Records signed the group and released The Riddle Box in 1995, but the record bombed and ICP returned to the ranks of the indies. Just one year later, Hollywood Records gambled on the band and spent more than a million dollars while ICP recorded their new album, The Great Milenko. On the day of release in 1997, however, Hollywood pulled the record, citing obscene lyrics and gruesome content -- possibly a move by its owner, Disney, to deflect criticism of its practices by the Southern Baptist Federation. In a bizarre twist, yet another major label, Island Records, stepped in to release the album and capitalize on the notoriety ICP had garnered. That notoriety only increased thanks to several incidents that kept them in the headlines: J was arrested after clubbing an audience member with his microphone in late 1997, and shortly thereafter, the group's tour bus ran off the road, leaving J with a concussion. Next, the group and its entourage were involved in a brawl at a Waffle House in Indiana, and both members eventually pleaded guilty to disorderly conduct charges.
All the chaos took its toll, as J suffered a panic attack in April 1998 while on-stage in Minnesota. However, all of the publicity helped expand the group's cult following to the point where its next album, the 1999 concept record The Amazing Jeckel Brothers, debuted in the Top Five. As evidenced by the numerous different collectible covers for The Amazing Jeckel Brothers, ICP had become a virtual merchandising machine, complete with comic books to flesh out their elaborate Dark Carnival mythology; they also wrote and starred in their own straight-to-video movie, Big Money Hustlas, and made guest appearances at wrestling events. The group spent the summer of 1999 bickering with various tourmates (Coal Chamber in particular) and played at the ill-fated Woodstock '99. Early in 2000, Shaggy collapsed on-stage, but the cause was deemed to be nothing more than a combination of the flu and low blood sugar; however, while staging a wrestling event several months later, Shaggy fell off a steel cage, breaking his nose and cheekbone. Still, ICP managed to make it into the studio to record a follow-up album, and Big Money Hustlas was finally released.
On Halloween 2000, the group issued its sixth album, which apparently did not count (as all the other albums had) as a "joker card" (in the ICP fantasy world, the sixth joker card was supposed to signal the apocalypse). Similar to Guns N' Roses' Use Your Illusion, the album was released in two completely different, separate versions, titled Bizzar and Bizaar. Finally needing to live up to the years of hype, 2002's The Wraith: Shangri-La revealed that the hidden message of their music was always to follow God and make it to Heaven. Considering the murder fantasies of "Beverly Kills 50187" and the necrophilic overtones of "Cemetery Girl," this may have been a shock to longtime fans.
In August 2004 the band released the sixth and final joker card, Hell's Pit, in two separate editions. Both had the same CD but were packed with different DVDs. Yet the Dark Carnival wasn't fully shuttered. Spring 2005 found ICP hyping a new direction for the mythology, to be revealed with the May release of Calm. The EP also prepped Insane Clown Posse's devoted fan base for the sixth annual Gathering of the Juggalos that July. Their 2007 effort, The Tempest, found the duo reuniting with producer Mike E. Clark, the man behind the first four joker card releases. Clark stuck around for their 2009 Bang! Pow! Boom! album. Featuring Freshness, a two-disc collection of the group's work with other artists, arrived in 2011. A year later, the conceptual The Mighty Death Pop focused on their detractors and other "certified hoes," with Clark returning as producer. In 2015, The Marvelous Missing Link (Lost) landed as the first of that year's two albums, while The Marvelous Missing Link (Found) landed later in the year. ~ John Bush, Rovi