Fronted by a tattooed clothing designer and influenced by death metal, grindcore, and emo, Bring Me the Horizon aren't the average deathcore band. The group was formed in 2004 from the ashes of several Sheffield-based outfits, with the 2003 Disney film Pirates of the Caribbean serving as the inspiration for the band's name. Singer Oliver Sykes, guitarists Lee Malia and Curtis Ward, bassist Matt Kean, and drummer Matt Nicholls initially established their own label, Thirty Days of Night, to release their debut EP, 2005's This Is What the Edge of Your Seat Was Made For. Upon signing to the higher-profile label Visible Noise (whose roster also included Bullet for My Valentine and Lostprophets), they reissued the EP to a wider audience. Bring Me the Horizon's full-length debut, Count Your Blessings, appeared in October 2006, with an American release following one year later courtesy of Epitaph Records.
With their second album, Suicide Season, Bring Me the Horizon moved in a more accessible direction and wound up cracking the U.K. album charts. Not everyone approved of the new sound, though, and Ward left the band in early 2009. His temporary replacement was Jona Weinhofen, formerly a member of I Killed the Prom Queen. Weinhofen ended up staying with the band as a permanent member, and the group returned to the studio with producer Fredrik Nordström in March 2010 to begin work on a third album. The resulting album, There Is a Hell, Believe Me I've Seen It, There Is a Heaven, Let's Keep It a Secret, was released during the latter half of 2010, several months after the band wrapped up its engagement with the Warped Tour. ~ Stewart Mason, Rovi