Many praised the immediacy and D.I.Y. nature of his work, and Williams capitalized on those aspects, continuously uploading free digital versions of his music -- including two 7" singles, a cassette, and an EP -- all with simple self-drawn artwork or scanned photos for cover art. Wavves' first LP, simply titled Wavves, became available around this time as well, and it was released in a limited run by Woodsist. The more confusingly titled Wavvves (note the third "V") followed just after, and was planned for release by De Stijl before Williams jumped ship to Fat Possum. After the track list was revamped, the release date was pushed back a month and Wavvves was officially made available on March 17, 2009. After receiving mostly glowing reviews in April, Wavves got his share of bad press in late May. While performing live at the Primavera Sound Festival, assisted by drummer Ryan Ulsh, Williams had a minor meltdown and walked offstage. Later, he issued an apology, chalking up the incident to poor decision-making and a drug concoction of ecstasy, Valium, and Xanax.
In 2010, after recording a few tracks with indie drummer extraordinaire Zach Hill, Williams entered the studio with Grammy-winning producer Dennis Herring to record a straightforward and surprisingly polished album. Following the August release of King of the Beach, Wavves toured as a trio with Williams assisted by former bandmates of the late Jay Reatard, bassist Stephen Pope and drummer Billy Hayes. After parting with Fat Possum, Williams released a new EP in the fall of 2011 under the Wavves name, titled Life Sux, featuring guest appearances by Best Coast and Fucked Up. He and Pope then began recording a new album with the production help of John Hill (Rihanna, Santigold), using their own money to finance the project. Mom + Pop signed the band and released the slickly produced, very '90s-influenced Afraid of Heights in early spring of 2013. Williams next focused on his beat-driven project Sweet Valley -- which he and his brother Joel started in 2012 -- realeasing their album SV in July 2013. Not content to stop at two, he formed another band, Spirit Club, in 2014 which featured his brother again, and Andrew Caddick (aka Jeans Wilder). Williams' collaborative spirit remained unquenchable and he teamed with Dylan Baldi of Cloud Nothings to record an album, No Life for Me, in 2014. It was released by Williams' Ghost Ramp label, right before Wavves fifth album. The stripped down, very hooky V was their first album for Warner Bros. and the process was painful for Williams, as a series of angry tweets sent out just before the September 2015 release date made clear. ~ Jason Lymangrover, Rovi