Travis McCoy, "One at a Time"

68 Billboard Rating

Travis McCoy's gig as the ambassador to MTV's Staying Alive foundation recently gave the Gym Class Heroes frontman another reason to make music. On Dec. 1, McCoy and the nonprofit released "One at a Time," a charity single that coincides with World AIDS Day. The track was written after McCoy visited communities in South Africa, India and the Philippines that are fighting the global epidemic. Producers Philip Lawrence and Bruno Mars, better-known as the Smeezingtons, mix lingering acoustic guitar riffs with midtempo beats, over which McCoy sings, "We gotta speak soft and listen harder . . . so go on and spread the word, and not the virus." Though McCoy's signature tongue-in-cheek approach is absent, his lyrics should resonate and influence young listeners to get involved in a vital cause.-Michael Menachem

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