The Black Eyed Peas, "Imma Be"

73 Billboard Rating

With three hits from "The E.N.D." already under their belts, the Black Eyed Peas are ready to pack dancefloors again with the album's fourth single. The group sounds as unabashedly confident as ever here, and yet it manages to keep its boasts sounding clever: "Imma be a brother, but my name ain't Lehman," declares Will.i.am, who also co-produced "Imma Be." A brazen horn section and smooth keyboards cruise along until the song's sudden transition, when the beat switches from a snap music-meets-Neptunes stomp to a funk-house glide, meshing with a seemingly endless vocal loop of "Imma be" to form a pounding, assertive club thumper. Given the success of its predecessors, "Imma Be," while inherently gimmicky, should be sticking around for a long time.-Erin Clendaniel

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