Rising singer/songwriter Matt White is generating buzz in the AC alternative pop world with his sophomore release, "It's the Good Crazy," due Sept. 14 on Ryko. The lead single, "Falling in Love (With My Best Friend)," is a sugary earworm with playful acoustic guitar and smart, simple lyrics about taking a platonic relationship to the next level. "We're just friends, simple as that/I don't want it to end, but I'm falling in love with the best friend I got," White sings over a sunny riff, as he weighs the risks of following his heart. "If we kiss, if we touch/ All of this could get rough," he sings, echoed by hushed pedal steel. Apparently wising up, White closes by saying, "Falling in love just breaks your heart," before reluctantly admitting that it has broken his own.