POTW: Nicki Minaj, Kanye West, Katy Perry, Jay-Z

80 Billboard Rating

"Why Stop Now" (3:59)
Producer: Sham "Sak Pase" Joseph
Writers: Trevor Smith, Chris Brown
Publishers: various
Cash Money Records

At the top of 2011, Busta Rhymes returned to the top of the charts with a rapid-fire guest verse on Chris Brown's smash "Look At Me Now." The veteran MC is looking to cement that comeback with a new deal with Cash Money Records, as well as with another virtuoso performance alongside Brown to bookend the year. "Why Stop Now" is purely Busta's show, however: Rhymes eviscerates the slow-booming beat courtesy of Sak Pase ( Rihanna's "Man Down," The Throne's "Who Gon Stop Me"), rhyming so effortlessly that he finds time to stop himself and boast mid-verse. "I wanna see ya'll do that on YouTube", he says before going right back in. The real beauty of "Why Stop Now" is in its simplicity -- the space that the beat has to breathe allows Rhymes to show that, after two decades, his delivery has only gotten better.

Return To Reviews Main Page

Questions? Comments? Let us know: @billboard